In the highly competitive arena of international trade, as a foreign trade commercial equipment manufacturer, we have embarked on an Odyssey journey. Guided by our mission and vision, we strive to create our signature in the business world.
I. Mastering Products, Laying Solid Foundation
We closely focus on product development in line with our corporate mission. Centered around commercial rice cookers, steam rice cabinets, and rice dispensing machines and other catering equipments, we take a single grain of rice as the core and radiate outwards to build a comprehensive commercial catering equipment industrial chain.
Our production process is uncompromising. We strictly adhere to international quality standards, introducing automated and intelligent production lines. By partnering with world-class raw material suppliers, we not only guarantee top-notch product quality but also optimize the cost structure. Moreover, we actively engage in in-depth collaboration with upstream and downstream enterprises through joint R&D, constantly refining the supply chain system. This way, we lay a solid foundation for our products to step onto the global stage.
II. Riding the Waves, Conquering Overseas Markets
Driven by our mission, we embark on a overseas expansion journey, focusing on tapping into high-potential international markets in the Africa, Middle East and Southeast Asia.
Accurately understanding the characteristics of target markets is a crucial step. In the Middle East region with strict religious customs, our exported equipment ensures compliance with SASO certification standards throughout the entire process from raw material procurement to production technology. In Africa where the power infrastructure has room for development, our equipment is equipped with a super-voltage stabilizing power supply, and at the same time, the maintenance structure is simplified to facilitate local customers’ self-maintenance
Our sales strategy expands diversely and takes a two-pronged approach. On one hand, we consolidate the foundation of B2B foreign trade, forging deep partnerships to undertake large-scale commercial equipment orders. On the other hand, we venture into the blue ocean of B2C cross-border e-commerce, packaging small commercial catering equipment as “must-have kitchen gadgets overseas” and incorporating local popular elements. Through platforms like Amazon, AliExpress & company website, we directly promote to end consumers. Besides that, We actively participate in international exhibition to actively seek for new opportunity. At the exhibition, we conduct on-site product operation demonstrations and invite the audience to experience them personally. Regularly, we hold new product launch conferences, gathering global distributors and retailers to share the latest product R&D achievements and corporate strategic plans, tightening the cooperation bond and making our brand renowned overseas with a steadily expanding market share.
III. Leading the Frontier, Forging Brilliance
At this stage, our grand vision illuminates the way forward.
We continue to invest in R&D to drive innovation in the commercial equipment industry. We are currently developing an AI-based intelligent cooking system for commercial rice cookers, which can automatically identify ingredients and precisely control the heat, opening a new era of intelligent cooking. The steam rice cabinet adopts new high-efficiency heat exchange materials to save energy and increasing efficiency, promoting the trend of high efficiency. The equipment shells and packaging are all made of environmentally friendly and recyclable materials, practicing the green development concept and leading the trend of environmental protection.
By now, our enterprise’s products sell well all over the world, becoming an indispensable part of commercial infrastructure and injecting strong impetus into global commercial prosperity. As an industry leader, we actively participate in the formulation of international commercial equipment standards, sharing innovative achievements, and driving the common progress of our peers, writing our own “legendary epic” in the ultimate Odyssey journey.
